13 Jan Direct Marketing Giant Lester Wunderman Passes Away
He was considered the father of modern direct marketing....
09 Jan What Are Your Direct Mail Goals for 2019?
Posted at 12:00h
in B2B Marketing, Creative, Digital Marketing, Direct Mail, Integrated Marketing, Marketing, Not-for-Profit
The new year is a great time to plan for changes and improvements to your marketing strategies and processes....
03 Jan Email And Direct Mail Work Best Together, Study Finds
Posted at 12:00h
in B2B Marketing, Creative, Digital Marketing, Direct Mail, Integrated Marketing, Marketing, Not-for-Profit
Another study confirms the power of direct mail, especially when combined with email....
26 Oct Six Ways To Prepare For Your Year-End Donation Campaign
People feel more generous during the holiday season, so a well-timed, well-executed giving campaign can yield big results....
24 Sep Think and Plan Like a Direct Marketer — Backwards
Posted at 12:05h
in B2B Marketing, Creative, Digital Marketing, Direct Mail, Direct Marketing 101, Integrated Marketing, Marketing, Not-for-Profit
Backwards thinking is actually a great discipline when planning your direct mail and other marketing campaigns....
17 Jul It’s All True
A long time ago in a galaxy far, far away, the magic and myth of direct mail....
11 Apr Why the Neglected Direct Mail Letter Could Be Your Secret Weapon
It's the most potent and persuasive weapon your mail can contain. Take advantage of its power!...
11 Apr It’s Spring, Time to Rejuvenate Your Direct Mail!
The perfect time to try some new ideas to give your direct mail new life and your results a boost....
29 Jan The Advantages of the Traditional Direct Mail Package
This classic format has ruled direct mail for well over one hundred years, for good reason....
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