19 Feb Canada Post Introduces Location-Based Audiences, the Ability to Leverage Mobile Tracking for Direct Mail Targeting

Posted at 12:00h in Canada Post, Direct Mail, Geodemographics, Industry News, Integrated Marketing, Marketing, Mobile data, Neighbourhood Mail, Not-for-Profit, Personalized Mail, Postal Code Targeting

Mobile phone data reveals where consumers spend their time and makes it possible to target them with direct mail at home....

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11 Oct Canada Post Celebrates Arts Club Theatre Company Direct Mail

Posted at 12:00h in Canada Post, DataCore News, Direct Mail, Industry News, Not-for-Profit

Response rate of 2.26%, ROI of over 500%. Worth celebrating!...

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20 Jul Nordstrom Gives Direct Mail a “Moment”

Posted at 12:00h in B2B Marketing, Creative, Direct Mail, Industry News, Integrated Marketing, Not-for-Profit

What happens when you stop using direct mail? Nordstrom found out....

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14 May 5 Things You’re Probably Doing Wrong with Your Direct Mail

Posted at 12:00h in B2B Marketing, Creative, Direct Mail, Direct Marketing 101, Not-for-Profit

Wish your direct mail efforts were working a little stronger for you? Here are 5 things you might need to improve....

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30 Jan “Direct Mail Can Be Disruptive Marketing,” says Amex Director

Posted at 12:00h in B2B Marketing, Creative, Digital Marketing, Direct Mail, Industry News, Integrated Marketing, Marketing, Not-for-Profit

Jon Affatato, Director of Global Operations, speaks about the power and relevance of direct mail....

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13 Jan Direct Marketing Giant Lester Wunderman Passes Away

Posted at 12:00h in Direct Mail, Industry News, Integrated Marketing, Marketing, Not-for-Profit

He was considered the father of modern direct marketing....

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09 Jan What Are Your Direct Mail Goals for 2019?

Posted at 12:00h in B2B Marketing, Creative, Digital Marketing, Direct Mail, Integrated Marketing, Marketing, Not-for-Profit

The new year is a great time to plan for changes and improvements to your marketing strategies and processes....

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03 Jan Email And Direct Mail Work Best Together, Study Finds

Posted at 12:00h in B2B Marketing, Creative, Digital Marketing, Direct Mail, Integrated Marketing, Marketing, Not-for-Profit

Another study confirms the power of direct mail, especially when combined with email....

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26 Oct Six Ways To Prepare For Your Year-End Donation Campaign

Posted at 12:00h in Creative, Direct Mail, Integrated Marketing, Marketing, Not-for-Profit

People feel more generous during the holiday season, so a well-timed, well-executed giving campaign can yield big results....

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24 Sep Think and Plan Like a Direct Marketer — Backwards

Posted at 12:05h in B2B Marketing, Creative, Digital Marketing, Direct Mail, Direct Marketing 101, Integrated Marketing, Marketing, Not-for-Profit

Backwards thinking is actually a great discipline when planning your direct mail and other marketing campaigns....

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